Advertorial Content Presentation 2006
I was asked to develop some ideas for one of the two major australian publishers.
Here’s the presentation. i’ve removed the name.
Digital Letter Box ID
The purpose of this innovation is to help to rationalise Junk Mail (ad. Rev) marketed in a manner that allows advertisers to target people who are interested, rather than send unsolicited mail across it’s at territories.
By putting a unique ID on a letterbox,
- Link into a junk-mail management system to advise any specific interests, or lack thereof. IE; whether the owner is interested in cars, real estate or target catalogues, etc.
- Allows advertisers to obtain assurances that their advertising materials were delivered – not thrown out in bundles
- With a “no other junk mail” sign posted onto it, help governance entities “manage” companies who waste paper on individuals who do not want so much useless paper in their letter box
- It could also be linked to an email address, further enhancing direct-advertising capabilities.
The key commercial asset that could be developed would be the linkage between a users online information environment, and their physical information environment.
It’ll also help track renters – if they move property, the user would be able to go to the web-site and change your address…
In past, I have received mail for other people, and I probably miss out on mail; as such, items go to the wrong address, etc. This type of system, once established could offer the mobility of internet to “snail mail”.
