Digital Letter Box ID
The purpose of this innovation is to help to rationalise Junk Mail (ad. Rev) marketed in a manner that allows advertisers to target people who are interested, rather than send unsolicited mail across it’s at territories.
By putting a unique ID on a letterbox,
- Link into a junk-mail management system to advise any specific interests, or lack thereof. IE; whether the owner is interested in cars, real estate or target catalogues, etc.
- Allows advertisers to obtain assurances that their advertising materials were delivered – not thrown out in bundles
- With a “no other junk mail” sign posted onto it, help governance entities “manage” companies who waste paper on individuals who do not want so much useless paper in their letter box
- It could also be linked to an email address, further enhancing direct-advertising capabilities.
The key commercial asset that could be developed would be the linkage between a users online information environment, and their physical information environment.
It’ll also help track renters – if they move property, the user would be able to go to the web-site and change your address…
In past, I have received mail for other people, and I probably miss out on mail; as such, items go to the wrong address, etc. This type of system, once established could offer the mobility of internet to “snail mail”.
