Eclectic Innovations

The iTV Company was been established to commercially exploit iTV opportunities that are emerging.  The paradigms The Company seeks to leverage have been based on a number of assumptions.

1. Interactive television will evolve to become part of the new standards for the broadcasting industry.
   1. The broadcast media industry requires these new standards to compete and participate in the new landscape of digital communications technologies.
   2. Content providers cannot produce interactive content, until standards exist that provide the assuredly that any-such produced content can be used in multiple environments / territories.
   3. Collaboration is required on an international level, in order to obtain the critical mass requirements for the production of associated products and services, as required for the introduction and operation of non IPTV based, interactive television services.
   4. Broadcast and other video media markets have been detrimentally affected by the introduction of fast broadband connectivity and the use of this utility for viewing broadcast media, without a business system that supplies revenue back to the content producers. Content Delivered via Internet often originates from a single viewer somewhere in the world, rather than a legitimate license holder, providing revenue to the supply chain.
   5. Advertising dollars have broader market options, such as paying per user, to anywhere in the world and/or to local communities via specific WWW estates.  Broadcasters need a method to capture some of this market, in order to maintain a current standing, in an internet connected market.
   6. There are many differences between the World Wide Web (www) and Internet Protocol.  Interactive television will be best leveraged with the benefits Internet Protocol offers differentiating its “business systems” to protect related communities and viewership audiences, through localisation, privacy protection, and the development of existing business systems, operated by existing broadcasters…
      1. The www is an application of internet, providing freedom of speech, with very few restrictions.
      2. Broadcasting operates upon geographical territories as a licensed service, governed by local bodies to protect a range of sociological requirements and their effects on the local communities such systems serve.
      3. WWW, without broadcast mechanisms is unlikely to support local community development in a way evolutionary to existing broadcast systems.
      4. WWW only content distribution risks a critical business systems failure of the broadcasting industry, through its inability to compete in advertising markets.  This would be economically disruptive, propagated through multiple levels of social media, and small to medium business sectors.
      5. The iTV Company is able to produce a platform that could be used as an interactive TV standard. The project will be funded through advertising and become successful through ease of use and the demonstration of the solution to local markets.

This entry was posted on Friday, December 7th, 2007 at 3:44 PM by ubiquitous and is filed under Save FreeTV. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.