Aimia Innovatives Submission
Name: Timothy Holborn
Email address: timothy.holborn@theitvcompany.com.au
Mobile: 03 9857 4486
AIMIA Membership Number: NA.
Idea 1
Describe the concept:
It is a framework for enabling, managing and monetising interactive content channel, and advertising supported content delivery over IP to Consumer Electronics Devices. The contribution being an operational IPTV framework that provides the ability for “channel providers” to enhance their TV offering through the delivery of multimedia over IP, utilising the TV-Anytime Specification, and related technologies, products and services.
What makes this so unique?
This ‘concept’ is targeted at increasing economic value and turnover for digital content and related markets. It is also designed to provide an “open standard”, which is developed in collaboration with international regions.
How does it change the lives of the people who use it?
This provides more choices to consumers, whilst providing revenue to content creators and targeted community exposure to SME advertisers.
Do you see a revenue model associated with the model? If so, what?
The system charges channel providers for products and services including the transport of media to ISP’s. ISP’s are also charged (Mb’s or GB’s).
What assistance is required to take it to the next step?
The framework needs to be converted into an organisation with Agreements, a Team and a Test-Bed.
Idea 2
Describe the Concept
An Internet Based Video Player, powered by a Search Engine. The Video player uses a range of search technologies to source and display videos from across the internet. Users could vote, skip, and select from “channels” (“genres”, top viewed, etc.), which the search-engine could sort via meta-data found in association to the content sources, and internal DB entries built up by the system.
Is there anything like this in the marketplace today
No
What makes this so unique?
It plays full screen video, based on search-engine results with minimal user input. A user skip videos, and refine selection criteria but it is not a video archive, it is a video player, which finds the content using search technology
Which market/demographic is it aimed at?
Global
How does it change the lives of the people who use it?
It provides a new type of TV like experience on the web.
Do you see a revenue model associated with the model? If so, what?
Advertising, text and image overlays as well as TVCs being inserted into “playlists”, of search related video-output.
What assistance is required to take it to the next step?
Patent (if possible) build, test, commercialise. It is an idea, with some technical structure.
Idea 3
Describe the Concept
A multi-path video compilation for distribution over web, interactive broadcast and blu-ray DVD. The Storyline is developed in stages by teams. Each Team is able to produce a segment. The Team segments that receive the highest viewer votes are selected as the basis for new segments. Each Segment is 5 minutes. The completed story line can be up to 40 minutes in duration.
There is one initial segment. The winner gets to write, produce and direct the final segment.
Is there anything like this in the marketplace today
No
What makes this so unique
It’s a “choose your own adventure” soon to be available on TV experience. Users participate to direct the storyline of the multi-path TV styled presentation
Which market/demographic is it aimed at?
The 16 to 38 age bracket.
How does it change the lives of the people who use it?
It provides them a brand-new TV experience.
Do you see a revenue model associated with the model? If so, what?
Revenue Model is advertising based; with a secondary source via distribution sales.
What assistance is required to take it to the next step?
This concept needs to be developed from its initial concept, to delivery.
Idea 4
Describe the Concept
Codename: Green TV, it is a multi-platform media station that delivers environmental and sustainability related Video centric content to viewers. It provide a “channel” that is dedicated to the environment, sustainability and related issues. It would leverage the best available technologies to enable low-cost production and distribution of community content, from across Australia.
Is there anything like this in the marketplace today
NO.
What makes this so unique
The “channel” is unique by the fact that it focuses on the Environment and sustainability, something that there is no Foxtel Channel supporting. It is also unique by the way in which the channel landscape is set-up, facilitating functionality aliened to YouTube, with community involvement, patination TV opportunities and a global content catalogue of TV Content, for environmentally related issues.
Which market/demographic is it aimed at?
People who are investigating and/or interested in sustainability
How does it change the lives of the people who use it?
It helps people to better understand what the crazy greenies are going on about, whilst supporting green business advertising, innovation and development
Do you see a revenue model associated with the model? If so, what?
Advertising
What assistance is required to take it to the next step?
From concept, to beyond; it needs to be built, I have some tools.
Idea 5
Describe the Concept
The Interactive Video Business Directory, is a web-based tool for the distribution of business video advertorials over multiple platforms. It enables digital video producers to sell their production services to business, whilst providing them a place for that content to be distributed. It forms the basis for sponsorship of distribution for other “creative” content, whilst facilitating small business exposure.
Is there anything like this in the marketplace today
No
What makes this so unique
Youtube and others offer advertising sponsored video hosting. This is sponsored video hosing for businesses who wish to advertise. It would incorporate tools for DIY, or Professional spaces being deployed, in a manner that is consistent with the needs for future IPTV services.
Which market/demographic is it aimed at?
SME Sector
How does it change the lives of the people who use it?
It enables businesses to advertise with video, incorporated into genre compilations (like “weddings in vic”), and provide them the opportunity to sponsor other content.
Do you see a revenue model associated with the model? If so, what?
Pay per view, depending on output platform, etc.
What assistance is required to take it to the next step?
It needs to be built, marketed and commercialised.
IDEA 6
Describe the Concept
The “Worlds best DJ Competition” is a multi-platform, radio centric competition where participants enter and select a range of songs to “mix” via internet which are submitted for airplay and voted for by radio listeners. each radio station participates with music that is relevant to their normal programming. For example, Gold 104, would have a music archive of older classics, whereas JJJ would have principally Australian music.
After each “round”, winners are selected and the playlist is extended by another song. This process continues until there are a finalist “dj’s”, with an extended playlist. Votes continue to stream in, and a winner is found.
Is there anything like this in the marketplace today
No
What makes this so unique
It is a participation multi-platform radio product, incorporating digital music systems.
Which market/demographic is it aimed at?
Radio, Music Industry, Radio Listeners
How does it change the lives of the people who use it?
It will enable the introduction of more recent music into radio, helping fledging artists
Do you see a revenue model associated with the model? If so, what?
SMS, MP3 Sales, Advertising
What assistance is required to take it to the next step?
It is a concept that needs to be turned into reality.
IDEA 7
Describe the Concept
Media Guide Networks is an online Channel Development Platform, for IPTV Services. It is sold to Channel providers. Channel providers are provided an API Specification, in which they can develop their own portals for video delivery. This API is consistent with the TV-Anytime Specification, and other technologies found in STB Devices, such as TiVo or the Teac HDRM7250. The Media guide provides the framework for multi-platform media delivery, with a specific interest in IPTV networks.
Is there anything like this in the marketplace today
No
What makes this so unique
It is designed to conform to international standard for Interactive IPTV / DVB Services.
How does it change the lives of the people who use it?
It provides the means to deliver archive content. it provides localised advertising capabilities, that can also support small businesses advertisers who want to sell advertise in very small territory foot-prints and/or for specific content titles.
Which market/demographic is it aimed at?
Broadcast and rich media industry
Do you see a revenue model associated with the model? If so, what?
Advertising, Channel Sales Income, Support agreements, Distribution of media assets across a managed CDN
What assistance is required to take it to the next step?
Web-development to turn the specifications into a working prototype
IDEA 8
Streaming Platform, is a web-based Media Management system, incorporating Storage, Live Transco ding, Distribution, DRM, Meta-Data management, B2B Distribution Support, Library Services and a range of related functions. The Key components are in alpha stage of development, and the server equipment is already available.
Is there anything like this in the marketplace today
No
What makes this so unique
It enables the delivery of media in multiple web-formats, in a range of business models more cost-effectively than is otherwise available in the Australian market.
How does it change the lives of the people who use it?
It provides the network capability to Broadcast Live, to the globe on multiple formats at low-cost. It also provides the capability to optimise network distribution in local markets and transcode, manage and resell library assets at a reduced cost, whilst maintaining control over the video assets.
Which market/demographic is it aimed at?
Media Industry
Do you see a revenue model associated with the model? If so, what?
Cost per Minute Transcoded and Cost per GB distributed / Stored.
What assistance is required to take it to the next step?
The Software Development (database and web development) needs to be done, and the servers need to be housed in a data-centre.
IDEA 9
Describe the Concept
A portable Live Webcasting system, for Local events. It revolutionises accessibility of media to our communities. Providing exposure and enhancing community relationships. The system uses satellite and server technology to achieve multi-platform output, up to D1 Resolution, globally.
Is there anything like this in the marketplace today
No
What makes this so unique
It provides the means for Live Transmission at high quality for low cost. Providing community events an and opportunity that they would otherwise not have available to them.
Which market/demographic is it aimed at?
Community and SME
How does it change the lives of the people who use it?
It means that our community industry leaders can be provided global media coverage, providing support for their works. It also provides the means to generate more community advertising, and the opportunity for emerging media professionals to get more opportunities to produce media.
Do you see a revenue model associated with the model? If so, what?
It costs about $1500 for the satellite + 310 GB of bandwidth. The production crew costs ~$300 per person ½ day. Equipment costs ~20k. There is a margin on these costs, advertising sponsors are sought.
What assistance is required to take it to the next step?
Funding to acquire equipment and facilitate events whilst the revenue and advertising builds up
Idea 10
Describe the Concept
A SME iTV Advertising Production Group, which brings together the video production industry into a group for the purpose of producing low-cost advertising for the SME market that can be apply to evolving IPTV and iTV Opportunities.
It would incorporate a forum, possibly involving competitions, a website, networking events and conferences to educate video professionals about how to make video for digital platforms. It would encourage and foster industry take-up, providing leads to participating production and/or ad-agencies. It may also provide a Video Distribution Database that facilitates ad-management and on-licensing to publishing points.
Is there anything like this in the marketplace today
No
What makes this so unique?
It is an initiative that is aimed at ensuring every small business can use video to advertise their brand and related services.
Which market/demographic is it aimed at?
Media Services, MFG’s + SME Sector
How does it change the lives of the people who use it?
It helps the video production market connect who in-turn support community through new media and related opportunities. The organisation operates in a manner that aims to compete directly with the cost of junk-mail development and distribution.
Do you see a revenue model associated with the model? If so, what?
Referral charges, membership charges, distribution related charges, sponsorship, product related advertising revenue.
What assistance is required to take it to the next step?
A body like AIMIA, needs to take it on, market it, and make it work.
Idea 11
Describe the Concept
A Full-Screen Video playing web-site, which is developed in flash and silver-light and delivers a full-screen video window from the point of entry. The Functionality is similar to TV, providing object-based menus, and there are a range of channels and other interactive features that are integrated into the player, which is connected to a video CMS, for database and channel management purposes.
Is there anything like this in the marketplace today
NO
What makes this so unique
It is a website, which looks like a TV Channel. No WebPages, just full-screen video, interactivity and navigation.
Which market/demographic is it aimed at?
Consumer Market
How does it change the lives of the people who use it?
It provides a TV experience in a web-browser. TV-Anywhere. (Subject to licensing and media accessibility)
Do you see a revenue model associated with the model? If so, what?
Advertising, Channel Sales, CDN Service On-Sales, Licensing Fees for Software or other.
What assistance is required to take it to the next step?
I need someone who can help me connect my database to the silver-light application, using PHP and Jscript. As well as Further help from this point, to sustainability.
Idea 12
Describe the Concept
Myphonebox.com is a web-based Telephony Service. It provides a number, which is accessible by telephones and provides in-bound, out-bound, call-diversion, call-redirection, message-bank, facsimile receipt and send, and online calls via a web-browser. Like Hotmail, for telephony.
Is there anything like this in the marketplace today
No
What makes this so unique?
It provides the facilities required to make telephone calls via a web-page, as well as managing telephony services via a web-interface and re-direction of telephony to a internet accessible location.
Which market/demographic is it aimed at?
Office workers, Students without faxes, Start-ups
How does it change the lives of the people who use it?
It provides a single number, that can be redirected to any telephony or internet based device. For example, the number could be used on business cards and re-directed to the work mobile. if the employee gets fired, they move the redirection and communications continue. It Empowers people, to better maintain their own personal relationships.
Do you see a revenue model associated with the model? If so, what?
Licensing rev. via Telco partners or margin on supply costs.
What assistance is required to take it to the next step?
The System needs to be built, and sold to telecommunications providers on a partnership basis.
