A brief description of the motivation and vision for the concept

I have been developing standardised interfaces for interactive TV.  This work has been self funded.  The outcome I sought is the ability to create interactive advertising, as well as making the same opportunity available to others.

Free iTV can be achieved through advertising sponsorship, as the content and exposure is more valuable to businesses than the value it provides home users, with internet alternatives.  Therefore, this application provides a basis to create that advertising, for later sponsorship of content assets, distributed over IPTV networks.   There are a number of “tricks” that makes this style of advertising mechanism more compelling than previously available methodologies, including advanced geo-targeting.   Geo-Targeting enables localised advertising products and services to be sold to small to medium businesses, as a tool to pay for the delivery of on-demand content.  My initial figures suggest that it would take 14 advertisers per hour, at a cost of 7c USD per advertiser, per user, to pay for the download of content, in a profitable manner.  In Telecommunications terms, this means approximately 98 cents per user per hour of viewing.  However, that model may be some time away.

In-order to develop a content repository, of participating businesses and related content asset; an interactive TV business directory would provide the framework required to cultivate this new industry, and the content it could produce.  Once a mass of content has been developed, it can then be applied to entertainment and educational content, for sponsored delivery.

I believe this product, is a method and system, providing tools that are required in-order to substantiate the development of business advertorial products and services, by content developers.

I believe that in the future, every business will have interactive TV Advertising made available to them, in an affordable way.

A short personal or company presentation (competences, references and, if appropriate, areas of activity, number of employees, sales figures, form of company, etc.)

The iTV Company Pty. Ltd. is an Australian private company limited by shares.   It currently has a sole director, being myself – Timothy Holborn.   I have an advanced international network of professionals who are highly skilled in the area of IPTV.  Provided funding, these resources can be activated.   Further information about me can be found at www.linkedin.com/in/ubiquitous

The company has been facilitating a process of research and development, which has not required significant operational resources.   It has been difficult to attract investment in Australia for the projects undertaken by the company; including but not limited to, a low-cost live webcasting technology; and, an online media management featuring a live Transcoding and distribution system, to any format / broadband connected device; and, an international standard for interactive TV.

The company’s focus is upon interactive TV technologies and the application of such technologies on broadcast and broadband networks, in an economically useful manner.

Concept Proposal

The iTV Company would collaborate with Project Contributors to develop an Advanced Interactive Multimedia Business Directory.  The Interactive Video Business directory would provide localised advertising content to consumers.  It would be produced for all businesses either by the business themselves or through a production company of their choice.  This advertising content will showcase local businesses and their product / service offerings to the market.  The business directory and its content would be used to source products and services by consumers on a pro-active basis.

The system will act as the businesses “iTV home page” for client exposure throughout the iTV platform.  The Interactive Business Directories will provide mechanisms for advertisers to get value from their content.  Their iTV Advertisements / titles would be made available to consumers in a range of ways; including but not exclusive to,

1. A Reference ID
2. User Search
3. Integration into vertical market presentations (ie: the wedding guide, or the car repair guide)
4. The ability for businesses to use their content, for sponsoring content delivery in their local areas.

The project would incorporate software development of all the relevant mechanisms required, for integration of any-such content into the media room platform.   It would also require a range of marketing and operational development processes, to effectively promote the availability of the functionality throughout alpha, beta, pre-launch, and post-launch stages.  Sponsorship and advertising business systems will be one of the principle aims of the project; in being able to associate any-such content, to other content as a market based content sponsorship and free on-demand, content delivery.

The Interactive Multimedia Business directory project would provide the tools and processes required to make it easy for all businesses, to produce an advertisement for their business.  The advertisements would incorporate Video, Audio, user interactivity and other computer generated programmatically input-output based presentation materials.  As previously mentioned, any such advertising packages could be produced either by the business or by a professional organisation, which specialises in such work.

The online video business directory provides the subsidisation of video content as well as the paid content delivery by businesses, of content packages that might leverage the content archives made available through the introduction of an interactive multimedia business directory.

A description of the concept proposal – Business model

Potential advertorial participants may be businesses, government, not-for-profit organisations and even start-up businesses or videographers.  The delivery of content is charged to someone by the network operator.

The “interactive multimedia business directory”, is envisaged to incorporates a number of key components

1. A content publishing system that provides media-room compliant content packages
2. An menu-system complaint content management and presentation system
3. An advanced targeting system
4. A subscriber management, billing and measurement platform
5. A media packaging and presentation API for the Mediaroom platform
6. A web based content production system

The content production system would ideally be online WYSIWYG.  Principally, such a system would enable a user with basic knowledge to produce a content package and deliver that content package to the media-room platform without any programming knowledge.

If a content producer is hired to produce content, for distribution over this platform – the system should provide the means for an advanced user to create more advanced packages for the system.

For the purposes of demonstrating the concept, I will focus describing the components to make available, for the WYSIWYG interface.

The User would need to create an account on a website affiliated, and at the discretion of the platform operator.  The user would be identified, the account set-up, and the user would be “enabled” to the web-media room production package.

The production package would include a range of options.  Including “add new page”, “add new content title” and “Add new assets”, as key functions.   All assets required for the produced title, are uploaded to the content production platform.

Initially conceived revenue lines for the concept

1. Advertising distribution
   1. Pay per viewer
   2. Pay per product (i.e. compilation)
   3. pay to sponsor content
      1. i.      fixed fee
      2. ii.      Auction
      3. Production
         1. Pay to create an account
         2. Pay to get the SDK
         3. Pay to get someone to make a video for you

1. Content related revenues
   1. Broadcasters pay to manage accounts and/or incorporate functionality to broadcast delivered content
   2. Advertising pays for content viewership
   3. Click-through related revenue
      1. Pay for Referrals
      2. Pay for Sale
      3. Pay for SMS

A presentation on technical realisation (block diagram, basic technologies used, functions involved, resources required, scaling, etc.)

Regarding the technical feasibility of the project; I have spoken to the Microsoft TV Executives around the world, and the outcome is that this project is technically feasible.  However, without an agreement with a service operator connected to an existing media room platform, the software development kits are not made available.   Essentially the system is a web-based system.  There are a range of international standardised specifications that should be used, principally delivered in XML.  I believe the project can be for filled within the funding commitments made available by the Project Contributorsinteractive TV Award, as prescribed by the promotional materials.

I have not prepared advanced technical architecture or functionality specification, as I believe the spirit of this competition is to win the opportunity to collaborate with Deutsche Telekom, and there is likely a range of key business requirements your organisation would like to include; therefore, the principles I investigated pertained to whether there was any such existing system (whether or not it was unique) – finding that there is no existing system, and that it is a unique proposal at the time of due-diligence in preparation for this application; and, whether it was technically feasible to create – which I found to be so.  There are no foreseeable technical problems preventing the development and commercialisation of this opportunity.  I have existing agreements in-place that will help to lower the cost of development and commercialisation.

Industrial property rights or copyright in connection with the project ideas they have submitted.

The Concept of “the interactive multimedia business directory” was conceived by Timothy Holborn, founder of the iTV Company.   There is no third party Intellectual property rights known to The iTV Company or Timothy Holborn, that might preclude the right of Timothy Holborn / The iTV Company in producing and commercialising the products and service conceived as part of the project.

Throughout the project there will be intellectual property assets of 3^rd party organisations that will be utilised under standard commercial licensing terms.  Principally, such Intellectual Property will be incorporated into commercially available software solutions and/or specification licensing parameters.

Thankyou for your time in considering this proposal.  I look forward to a positive response, and a continued working relationship revolutionising local media industries, and the broader economic platform such tools provide our communities.

Project Owner: The iTV Company Pty. Ltd.

Founder and Director: Timothy Charles Holborn

Things have developed since, however at a very youthful age, these were the ambitions and motivations for what became the basedrive project – a learning experience about the poorer manufactured errors in a singular management hierarchy for security infrastructure.  Nonetheless, this was undertaken in very early times, considering internet technology at that stage. A Vision, at the very least.  A bit mad perhaps, but nonetheless.

Ethical Developmental Paper

circa June 2000

Definitions:

Communication,  1. The action of communicating. Now rare of material things. 2. The imparting, conveying or exchange or ideas, knowledge, etc

Language,  1. words and the methods of combining them for the expression of thought.   2. the phraseology or terms of a science, art, profession, etc., or of a class.  3.  a community having the same form of speech, a nation.

Network, 1. work in which threads, wires, or the like, are arranged in the form of a net.  2.  a piece of work having this form.  b.  of structures is animals and plants. c.  a complex system of rivers, canals, railways, wireless transmitting station, etc.

Source:  “the shorter Oxford English dictionary, vol 1&2, Oxford, 1983”

Information, 1.

noun

The Digital Language Landscape

In order for a society to develop it must effectively manage, store and communicate information. This has been achieved by the evolution of languages.  Throughout their avenues of expression, the digital language currently attains the virtues of a Universally Translatable Machine Communication Language.

Through the use of the Digital Language, any & all other languages have or are being translated, and then integrated to the matrix of information available within a globally networked communications environment.

Although this Web of Data, requires multiple layers of translation data, the eventual Goals of this evolving Globally networked Communications Structure, would be for it to Transact Requests, with minimal Input Requirements, at an efficiency never before available to the world as we know it.

The Machine – Future Tasks.

The world as the public knows it, is currently battling many mass demographic diseases & negative outcome generated from past sociological developments.  Although the Cure for such diseases can be attained via future developments, the Processes required throughout any-such “fix” can only be advanced through the development of more effective communication structures.

Medical advances – Digitally Medical

Through the development of Digitally networked Devices, medical tools associated to digitally translated knowledge databases will drive Input/output devices to further identify diseases at a molecular levels, enabling additional procedures whereby such diseases can be removed utilising technologies,

Media Delivery – Social Education Forum

Remote Area’s

Traditionally, remote & country Living has been associated to being disconnected to the culture of more densely populated areas and their communication structures enabling the vast plethora of media delivery.  However with digitally enabled Network Delivery, Remote area’s can reap the rewards of Visual, Audio & Text Media Delivery.  This will in turn enable a Learning Curve associated to the requirements determined by the user.  Theoretically, Internet Media Delivery Networks have the capability to enhance the Educational Curve of the population through a basis of Availability.

Throughout the ages of socialogical growth, availability of learned information has been restricted to economic, social & other demographic rationalisms.  Through the use of digital Networks, the Connectivity associated Population can access archives of Television Programming,

Language

The Sociological Requirements for Effective Communication Networks.

As global societies develop, that is societies & communities that have little to no geographical barriers to development, languages & communication structures must be developed to adhere to pre-defined cultural, social & legal requirements.

Prior to the development of the global public digital network – internet, social structures & individuals daily activities were developed within the barriers of physical presence & associated communication requirements (Short Comings).

The global barriers has been significantly removed through the development & use of Internet.

Multiple data language structures can exist on the Internet Infrastructure, these will provide consumers with network or communication structure process differentiation.

However all networks must process any such distribution and storage of communicated assets (information) in an effective manner; The language then has the ability to efficiently be communicated throughout a sociologically defined “networked” environment.

Networks provide creative solutions that empower the evolution of society. The integration of a successful network is dependant on, the availability, financial security, and time efficiency provided by it services.

The networks communication process must enable the access of a larger, sociological environment that will increase the attainability of information.

Networks also enrich our ability to attain knowledge by recording information and organising the widespread facilitation of communicating or advertising socially relevant information or creative material.

This is where the association to the use and development of languages becomes involved.  When effective networks are created, the demand can be pre-determined by the services it can effectively provide.

Communication networks demand the association of multiple exterior services providers to internally measure the networks advantages.

This process co-efficiently create further demands for education, simultaneously facilitating the networks ability to develop, creating communication solutions, that then accelerate the development of other languages…. creating evolution……

Most current storage networks rely on computerised information systems. Stand alone Computer are becoming significantly outdated as the electronically networked society develops.

Internet technology is now a requirement of the personal computer market.

Further advances in personal computer technology are becoming a largely secondary concern due to the predominate focus market focus on the Internet.

However, due to the comparative expense and product complications of the Internet network, large market “gaps” are becoming apparent.

The personal computer workstation is still effectively designed to function on a stand alone basis.

It depends on the access and storage of information locally in preference to facilities available on exterior networks, ie. Internet.

The personally created, files or documents can be irreplaceable, and the possibility of misplacing or losing this stored data can result in unjustifiable personal burden and stress.

The current system orientation also influences the communication and computer based communities, in creating “advanced” storage media that continually fail to protect distribution and exploitation of stored and communication based resources.

The sectors of commerce producing or utilising these interrelated products and services are now forced to operate in an environment where ineffective information security solutions are continually breached.

Due to this structurally pre-determined liability; companies and individuals have the internal obligation to predict an estimation of financial loss, likely to occur due to current inadequate systems accepted throughout; created, by current problematic circumstances that in themselves jeopardising this environment due to these ineffective security conditions.

There are countless ways our lives are affected by these primitive inefficiencies.

One of the consequences that produces the most socially disturbing effects, is the collective requirement to primarily focus on personal intellectual protection, before any validation of personal creativity can be assured to be endorsed.

This initial obligation, stagnates the implementation of otherwise warrantable endeavours worthy of validation and personal endorsement.

We as a society are forced to co-exists in this environment where pro-active individuals are supporting the commercial worth or value and production of goods, services and resources, whilst simultaneously created fundamental avenues for illegal and illegitimate use and distribution creating sectors of single directional transactions.

As such, there is a percentage of “market loss”.  This could be significant curved by the implementation of a conglomerated communication network. This network would be designed to know all associated variables produced when any communication or transaction is performed internally within.

Protective security mechanisms are the foremost issue in any information storage network.

Securing personally stored information in a worldwide platform, seems enchanting. However the creation of a platform that offers its users total assurance of information safety, network security, and product versatility, if foreseeable.

Welcome to the information storage world I currently call “ibank”. It exists as a new worldwide information protocol, that is designed to be totally integrated throughout the next generation of electronic information access – communication era.

This protocol will be universally understood throughout the computerised communication world.

The “database language”, is designed to manifest a state of total network security. Enabling the eventually implementation, of a democratically based international government, empowered by the rule of communication and information systems.

This preposed organisation would be recognised as the world’s first legally governing international body, controlling the use of communication, intellectual properties and electronic information access.

This government would work in co-operation, with all involved countries and territories to develop internationally recognised laws, for the specific use over the ibank “network”.

The initial creation of an “ibank” legislative council, would specifically orientated this network towards the eventual development of this as yet non existent internationally governing body.

This platform will be designed to provide absolute protection to the individual, for all network related matters.

The rights and privileges available on this network must first be accredited by governing body before it is able to connect as a “ibank” network products or service.

All individuals must agree to the legal contracts provided upon membership, only then can any access to the “ibank” network be commissioned.

This is another network integrated feature, designed to enable the protection of the users freedom and rights on the “ibank” network.  A specifically designed legal system is also preposed to be created and integrated into the network.

It would also help to ensure the protection of individual from intellectual, technological, and communication based crimes.

However I would suggest that all changes for “ibank laws” should be democratically voted in by the users, possibly via the network’s user account system.

Ibank is designed to be integrated into the world’s electronic information exchanges.

Via the “ibank” network, access to worldwide product and service industries, are more easily attainable, because of this universally accessible environment.

The “ibank” environmental interface is visually defined by the individual. This feature is designed to facilitate the needs of all individuals.

The personal “ibank” information network, allows the account holding user to enter the worldwide electronic communication market, this personal account system securely manufactures a monitoring system to also secure the “ibank” network environment.

use financial transactions we relay upon, to securely communicating information, and to database personally relevant materials in universally accessible location.

This idealistic aim is to in the most efficient way possible. These systems are inefficient, as they are only of use to the total user base owner or owners of the system or networks proprietor to provide superior security and efficiency.

This preposed information management system, to be presently referred to as “ibank”, I  be developed to provide a secure information management platform, for individuals and companies to store and transact information.

Currently individuals store .

Both the financial and informational culturally created asset types’ entities are known to be prerequisites for social individuality and the recognition of social positioning materialistic existence and circumstantial certification for characteristically evaluated events.

This socially indispensable presence existing with such prevalence in our culture, demonstrates the necessity of such entities, currently existing as the primary form of payment and personal “worth”, is totally dependant on security systems in place during the time the individual has “ownership” of such “funds” displayed during means of transactions.

Knowledge, and the communicative version we call information, defines a unique value of the individual, filling a sociological gap perceivably untouched by any other personal entity existing in our society today.

This sociological descriptive tool used to develop communicative understanding, fundamentally necessitates the protection of intellectual “properties”.

The power it gives the individual and the larger environment, possibly benefiting from any personal creativity again creates a need for a totally secure platform where the user is the primary concern.

Upholding the individuals right to express ones’ theories, and to be heard with due acknowledgment of originality, and ownership of intellectual properties.

To be dually commended for the advancements in community knowledge by defining the individual and protecting the “property” interests created by intellectual means, protected by law.

To eradicate exploitation of the individual by means of misappropriating true and/or original person or person’s involved in primary concept and/or development, also to disqualify current structural weakness creating unnecessary risk, of foreign entities gaining undeserved acknowledgments for intellectual properties attained by fraudulent means, ie.

Stolen for reasons of greed of profit.

The ibank information network is designed to help facilitate the creation of a sociological environment where respect is of upmost importance, true intellectual property is recorded to the creator, not the advertiser. the ibank network should uphold these basic understandable “values” in a format better available than currently existing.

The ibank is a secure personal information database tool, available to anybody and every body who uses computers and would like any of the added benefits this product has to offer.

Access to this network must be charged at a negligible fee, with the predominate income becoming attained by percentages of the transactions associated with the distribution of affiliated products and services.

Additional account payments would be applicable for “better” accounts. ie.

-       Larger file storage space, optional network features, accessibility options (mobile network, overseas), etc.

This product, ibank, is aimed at changing the present concepts of computerised information storage and information networks. To create a worldwide information storage platform that will encourage true competition, by the coordination of all personal research efforts to attain common worldwide goals.

This network must be efficiently secure. All information stored on this network must be easily attainable to all appropriate users via a simplistically logical visually user orientated, software interface.

It will also secure entitled financial income to the business involved, by assuring customer security and billing for any such information purchases or transactions via the ibank network.

The primary aim is to provide a highly efficient and affective information accessing and storage facility.

This in turn creates an affective information storage network, designed specifically for commercial “online” integration, for better customer targeting and efficient market integration whilst securing absolute privacy.

Product outline

The ibank system preposed is designed to be released in  stage form.

First stage should incorporate the following facilities

Totally “online” file storage facility

This is aimed at facilitating the file storage needs of the individual account holder.

The user defines a storage space is allocated on the ibank network enabling the user the facility to store their personally created files in a universally attainable place.

This is a primary facility of the “ibank” network.  ibank file storage space provides absolute privacy and a permanent file tagging encryption code to ensure the network file security.

• document files
• graphic files
• workstation backup’s
• user’s  personal account information incorporating
• the ibank diary
• the ibank security system
• users integrated service providers (banks, telecommunications, etc)

ibank account diary

Address book information such as;

email addresses

phone and fax numbers

mailing addresses

ibank account holders, personal security system

Accessing procedures

hardware interface smartcard “key”

personally serial numbered credit card sized cd. for initial system contact (only necessary for full account access)

personal “user name” and “password”

ibank network usage history and account accessing privilege listings “d.n.s” style accessing history of all ibank account holders actions whilst online Other network members that have accessed your account listing’s of ibank users you have certified for specific privileges in your personal account

Total security management system incorporating; secure account opening procedures incorporating hardware key’s and security software orientation operating throughout the network.

These are viewed as crucially important initial steps, to be designed for total security and to gain market trust and loyalty. This network must be known as the most secure place one can store their information. This will create the foundations for “ibank” to be the next technological revolution.