Is there a need for New Higher-Education Business Systems

PART A: Is there a need for New Higher-Education Business Systems

This market research report will investigate whether there is an opportunity to deploy new education products and services with existing institutional education facilities.  The objective is to increased qualification services through alternative engagement models with educational institutions.

Fig 1: graphs population information provided by ABS Data from 2009 estimates.[1] For the purposes of this research report, it is assumed that the potential education market is equal to the population between the ages of 16 and 60 years of age.  The number of potential educational participants in this market is approximately 13.56 million, of a total geographic population of approximately 21.875 Million.

In a web-based publication entitled “Newman reader – idea of a university”[2] a university is described as a place of “teaching universal knowledge”.

Whereas in more modern times, a university also provides a qualification, or certificate, which is in-turn required by employers seeking skilled staff.  Over time, the requirements for qualifications have increased substantially.  The Chart below has been generated from further ABS Data[3] outlining the current understanding of educational demand drivers.  Using this model, the highest rate of participation and unmet demand totalled to approximately 2.88 million potential participants; Whereas, the population statistic outlines a much higher potential level of participation not taken into account through this ABS data-model.

The newman reader publication described the history of universities with church and how, through historical development ‘the office of intellectual education’, is maintained by the university sector.  Yet, in 2008 the total number of students within all higher education providers only amounted to just over 1.05 million people[4].  This is a seemingly small portion of total population which in past would be reasonable overall; however, in the information age we live in today, qualifications have become increasingly relevant and through technology, information is more accessible.

Through the development of Internet or “online” communications, our lives are increasingly information rich.  We are provided a range of new opportunities to learning on a continual basis, throughout their daily lives.  As a result, Online Education Markets are growing rapidly with an estimated market valuation of $3.5bn in 2010[5] suggesting demand for accessible higher education services is significantly beyond that which is catered for by traditional education sectors.

Traditional institutions are more readily integrated TAFE and University facilities, with on-going web-based development to encourage further engagement.  However a range of external providers are starting to emerge.

These external providers include;

Online Education Providers (ie: http://www.kaplanprofessional.edu.au/About_Us )

Registered Training Authorities (ie: www.mwtinstitute.com.au )

Private Colleges (ie: http://www.tradecollege.com.au/atcnb/info )

The primary driver for this educational diversification is the development of Internet technology and industry demand.   An increasing portion of the overall educational services demand is becoming fulfilled external organisations not directly associated to university infrastructure.  This trend continues to risk the revenue stability and growth of university-orientated institutions through a reduction in assignable revenue.

Online education as defined by IBIS WORLD for the purposes of their report is courses where 80% of the education service is delivered over Internet. The industry statistics outlined by this report also states that the market valuation is estimated to be $1.15 Billion in 2004-5 to $3.54 Billion in 2009-10.  This fundamental statistic outlines a clear market need for new educational models to be provided to the community at large, which traditional university programs are failing to engage on an effective basis.

The experience of participating within a University Environment is difficult to replicate elsewhere. Learning outcomes gained through short-courses; do not provide the same or similar level of educational outcome than what could be engendered through long-term associations to university environment.  Regardless of the virtualisation or cloning of education service styles that may be less effective overall, the significant take-up and market development outlines a clear opportunity that is under-capitalised by university institutions.

Does this point to limitations in the existing university enrolment and educational development process?

In a report by Crikey entitled “university reform; yes – but what is it for”[6] discusses the issue, “the now clear signs that the quality of the educational experience is declining”.  The term decline is remarkable word to associate to the undertaking and provision of educational services.  It goes on to talk about developing the accessibility of education, and how the values of education policy has seemingly changed, using linguistics moreover linked to industrial performance, than terms used when describing the development of humanity and intellect.  The article continues to discuss reports, which highlight some of the issues facing Australia and how this mandates action within the education sector.
A Consortium of universities has banded together through an organisation entitled “group of eight Australia, or “Go8″.   In a “backgrounder’ document discussing their initiatives for “strengthening the Australian Qualification framework”[7] is outlines in one of its key points elements it sees, that act to “reduces the choices and pathways available to students”.  In yet another paper, produced to discuss future growth rates[8], it talks about participation rates rising by single digit numbers, whilst the totals continue to be less than 1 in 5 people between 15 and 64, similarly broken down into age-groups.

In recent news reports, Monash University exposes its cost cutting measures, “slashing staff across its campuses”[9].    Yet the question must be asked, why if such a small percentage of the population obtain educational qualification related services, why not just get more students?

The same paper describes, the cuts in expenditure are in part a result of a “downturn in international student numbers”.  Yet, as the knowledge nation, why is this a problem?  Especially when the market overall is growing through the application of alternative education providers. The article continues to discuss how “more than 20% of revenue is sources via international student fees”, which in effect is resulting in a damaging impact on our Australian institutions for education services in cases where these student numbers, and revenues drop, suggesting that overall the revenue models for which the university functions, has a fundamental preference for encouraging international student growth, over the tuition and skills development of the local population due to a basic financial necessity.

There is a clear and significant opportunity for growth through the development of new engagement models that improve accessibility and utility of university institutions.  This can be used to assists organic revenue growth and community engagement.

PART B:

This paper will continue by examining the current market to identify whether there is a realistic opportunity to increase participation in higher education, to beneficially develop this mantel of social doctrine.  Through the use of further research, case studies have been developed to examine both potential opportunities in rural and regional Australia, as well as some of the dynamics surrounding outstanding achievement and its association to university and/or further studies.

Attached are two appendices.  APPENDIX A is a case study developed about The Mansfield Armchair Cinema.  The ability to associate new market segments to previous centuries to the social schema of practical tutorial was tested in terms of traineeships and new industry.  It found that there is an inability to associate the full-scope of learning outcomes achieved, with university relevant pre-requisites for entry into an undergraduate degree course.   The case-study also found that the government has examined the issue and maintains a key interest in the area for the benefit of rural and remote communities overall, with special consideration of the youth population and the maintenance of this population for communities on an inclusive basis.

Appendix B explores leadership and undertakes a virtual survey of leaders, summarising their skills, which are then associated to their roles.  A Group of 41 profiles were identified on LinkedIn who have shown an internationally recognisable level of excellence for their particular field.

Interestingly 8 out of 41 selected, did not have any education listed and/or listed “school of hard knocks”, or similar.  Those who were qualified, listed courses in company management as one of the highest results, whilst other results included Communications, Computer Science, Engineering, Economics, History, and perhaps more interestingly, ‘Experimental Psychology’.  Many of these individuals, even at the top of their fields, did not have a full embodiment of relevant qualifications most beneficial to their roles.

Even though these individuals lead the world in their particular fields and represent a very minor percentage of the overall population the skills of these individuals largely are not represented in qualification terms.

As another article sourced via the Internet describes, many industry heavyweights continue throughout very successful careers without any formal qualifications.

The question then becomes, whether it is the loss of the individual for not obtaining qualification, or a loss for the institution for not finding an appropriate means, to qualify these individuals for the field in which they quite obviously show brilliance[10].

Findings

A process of educational retooling is necessary and already underway; however these initiatives are seemingly misaligned with key stakeholders on an educational basis.  On a broad level, the retooling initiative has formed around a preclusive concept of “e-learning”, and externally governed RTO’s, where a more inclusive strategy could be defined to assist the local population through the provision of enhanced opportunities to become involved with higher-education services provided by university infrastructure.

It is also imperative to understand the link between research, innovation and intellectual capital.

The economic performance of our nation depends on our capacity to leverage intellectual capital.  If and where this pipeline leaks, opportunities are lost in research time, which diminishes incremental development, or valuations on innovation and overall incrementally affects commercial considerations for continual development of intellectual capital.  New supervised learning paradigm are seemingly required for the future of our nation, such measures should aim to deliver the necessary grounds required by university institutions to plug the gap and involve a minimum of 2 out of 5 people rather than the current number of approximately 1 out of 5.

This in-turn should assist with both revenue creations, in addition to the provision of a method to make university qualifications more relevant overall.  Through fixing some of the gaps in this leaky pipe, limitations exhibited by those previously incapable of engaging educational facilities should be improved and economic development, including the balance sheet of universities, should prosper in a manner aligned with student’s engagement figures.

Part 3: Recommendations

There is a clear opportunity to enhance the delivery of a mobilised identification and recognition of intellectual development throughout the local population.

There is an opportunity to enable an educational subscription services to 4 out of 5 people within the educationally segmented age bracket, in Australia.

Online Learning is Growing, whilst universities are scaling back staff due to issues pertaining to international student revenues.  Revenue structures could be addressed further to better align learning opportunities with population (the people’s) demands.

These opportunities need to be developed for the benefit of all Australian’s.  Paradigms may likely be assistive for other markets overseas.

There are further opportunities for universities to engage potential students, and for students to be provided new ways to engage universities.  These potential opportunities should be explored and tested.

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[1] 3201.0 Population by Age and Sex, Australian States and Territories

[2] http://www.newmanreader.org/works/idea/preface.html

[3] ABS cat. no. 4102.0, Australian Social Trends, Data Cube – Education and training

[4] 2008 Full Year Student Summary tables – All Higher Education Providers  -  XLS

[5] Page:16  X0008 Online Education in Australia july 2010 Industry Report IBIS WORLD

[6] http://www.crikey.com.au/2009/10/14/university-reform-yes-but-what-is-it-for/

[7] http://www.go8.edu.au/storage/go8statements/2010/go8backgrounder12_strengtheningAQF.pdf

[8] http://www.go8.edu.au/storage/go8statements/2010/go8backgrounder10_HE_demand_revised_version.pdf

[9] http://www.monashweekly.com.au/news/local/news/general/monash-university-weighs-up-ways-to-cut-costs/1971375.aspx

[10] http://www.openforum.com/idea-hub/topics/lifestyle/article/12-business-founders-who-succeeded-without-a-college-degree-glen-stansberry

MANSFIELDS CASE STUDY: Mansfield Armchair Cinema

APPENDIX A:  MANSFIELDS CASE STUDY:  Mansfield Armchair Cinema.

Executive Summary

The Mansfield Armchair Cinema was established in 2008 as the Mansfield Armchair Cinema Trust. The organisation operates a local media organisation, providing a twin-cinema, delivering between 6 and 8 sessions of digitally presented films, 6 days a week.  The primary business is Digital Cinema Operations, which was the first of its type in Australia when established.  The cinema operates Digital Cinema Initiative[1] (DCI) compliant technology infrastructure, which allows it to deliver movies on their release date, which in this small town had commercial limitations previously. With traditional cinema systems meaning movies were on film, the financial outlay involved excluded this type of cinema delivery for the township previously, with the old cinema closing its doors between 3 and 5 years ago.

This case study will examine the business for the purposes of examining the educational development opportunities for youth in rural communities, which this initiative has uniquely brought to market.

Historical Examination

The undertaking to build a new cinema was brought together by the township.  Business owners and higher wealth individuals were presented with a business opportunity to invest into the not-for-profit trust, which was to establish the cinema. Whereas the previous cinema operated on few occasions throughout the week, offering relatively older films, the new business proposition made possible through the experimental implementation of the DCI technology systems (digital projection, digital films) brought about an opportunity to source “day and date release” of new films.

In addition to the ability to show more recent films, another element of the plan included the objective to have it operated by students from the local high school, Mansfield Secondary Collage (“Mansfield High”).  Mansfield High had been incredibly successful in the establishment of school-based apprenticeships throughout the community.  It had in-place the capability and understandings of how to apply learning outcomes and related qualifications to industry-based participation, and allow broader qualifications to be obtained by students.

The capability to engage students in the operation and management of this Cinema brought about three key benefits;

Engaging youth in community affairs

Within small communities, there are much fewer ‘urban styled’ opportunities for youth than would traditionally be available in urban environments.  This new business concept does not discredit the many benefits rural and remote communities offer students.  Rather it seeks to offer similar opportunities in business, training and skills development, for the traditionally uncommon commercial and “white collar” industry sectors, within the rural township.

The other counterpart to the engagement strategy was to ensure the cinema provided students the best possible opportunity for educational and social growth.  In rural environments social engagement is somewhat different. Negative social impacts in the traditional educational frameworks provided by a far more limited educational framework can exclude individuals from far more opportunities than would ordinarily be made possible via the much more diverse infrastructure made available in urban environments if difficulties with any one institution occurred.  Rural and remote communities need to be far more reliant on their local interpersonal frameworks within the communities themselves, and therefore engagement is a fundamental step towards any outcome that could be better, for individuals faced with personal challenges at a youthful age.

Providing unique learning opportunities to youth in a small town

School infrastructure can support learning outcomes within niche commercial environments such as this media business. In this specific case; it was the first of its type, there were no sites exclusively operating DCI equipment to show films, and there were few cinemas with DCI compliant equipment (fewer still, if any, in regional or rural environments) prior to the opening of this particular theatre.

These students were provided the unique opportunity to participate in the defining of how digital cinemas were operated, being the sole individuals on-site who had the knowledge to repair, maintain and support the projection systems on-site as necessary, to successfully start and conduct all sessions. Due to the level of innovation this task incurred, conversations with US Studios were required time-to-time, alongside other professional / industry interactions and support activities – unique to the establishment of new industry.  Some of the many opportunities provided including learning outcomes around establishing a website, starting-up a small business, facilitating customer service for patrons without the ability to use existing processes, and how to produce and deliver advertising for the cinema.

These types of learning solutions are not unique to the cinema example. However, the learning outcomes are particularly relevant to only a small percentage of individuals within any subgroup undertaking institutionally based education programmes. In all cases, a class of students seek opportunities to learn and develop for community engagement and fulfilment of life and full potential.  The Mansfield Cinema provides a direct and specific example of how this outcome can be supported by community inclusion activities, and association with curricula delivery by institutionally recognised educators, which only affected four people in the first programme of education delivery.

Lowering the operational cost of cinema business.

The cinema was the First Regional Australian Digital Cinema, with Digital Cinema Initiative (“DCI”) approval.

The difference of a DCI cinema is the projection system.  Older cinemas use Film, which is most recently based on 35mm Prints.  DCI cinemas utilise Digital Media Files, delivered on Hard Disk Drive (“HDD”); which are then delivered to the projector digitally for play out via a Digital Projector and Audio Processors.  In this case, the facility was set-up as a mixed use Digital Media Business with two Auditoriums (or cinemas).  The facilities and technology infrastructure were established to provide the capability to deliver a range of content from the latest films, through to broadcasts, Optical Disk content (i.e.: DVDs and Blu-Ray) in addition to other non-traditional sources such as computers (for presentations) and gaming consoles.  The cinema was set-up to play anything with standard Audio Visual and/or Internet Interfaces, delivered through a system that translates the myriad of standards into 1080p HD or 2K Image formats with 5.1 Cinema Quality Audio in addition to a stage and electronic whiteboard for corporate and community events.

As a result, the auditoriums are capable of operating in a way that is far more flexible than any comparison theatre of recent times.  As such, it aims to assists the cinema in generating client revenues from a variety of sources overall, otherwise not obtainable by other cinema auditorium operators.  Yet, the act of developing these infrastructures largely relay’s upon the student’s ability to be entrepreneurial, and to undertake the task of developing the enterprise and its offerings.

Through the Student based Apprenticeship model, a significant portion of the employment fee is subsidised by the government.  This in-turn provides a significant contribution towards the operational cost of the cinema, and its operations.  At all stages, an adult is present in order to manage the theatres operations overall and to provide on-going tuition and supervision of the students. However, these adults are not competent in the operational techniques required to undertake all the tasks, which are subsequently managed by the students.

In combination, the learning environment provided was exceptional for students who took to the facility and made it work with entrepreneurial like compliance.  With the supervision of mentor-like adult managers, who assisted to operate the cinema overall, the students learned how to build and operate a small business, as a team.

Their keen interest in undertaking these roles, and the maturity developed throughout undertaking, benefited both themselves, and the wider community, as the capability for the cinema to engage students made the cinema possible for the community overall.

TRAINING CERTIFICATIONS

In-order to facilitate student training for the implementation of the School Based Apprenticeship Model, a local Registered Training Organisation (RTO) was engaged. The RTO was required to undertake a standardised course, based on standardised modules. These modules could either be provided as a complete course, or as counterparts, which could be brought together to form a new course.  In either case, the necessary learning outcomes delegated as pre-requisites for a pre-determined certification, as existed in the market.

The difficulty experienced with this educational model was that there are no precedents for this type of learning environment, let alone a relevant learning schedule.

In this case, it was the first digital cinema operation and related management requirements could realistically be aligned with a much higher grade of learning than traditionally associated with that of a year 10, 11 or 12 level course or what would be required to ensure entrance into university, in a manner similarly available to students who undertake similar tasks within an institutionalised environment.  In a commercial sense, the achievements made by these students were recognised, by way of awards presented to the most diligent student for recognition of brilliance by association for his works. As part of a government programme, a PR Agency was sent up to include the work in a PR program that sought to recognise the school for achievements under a government programme.  Similarly, a student was encouraged to apply for two awards, one of which he won and the second, received a runner-up award.  These events were beneficial for the cinema, the school, the government and a range of other stakeholders.  Nonetheless, the student still failed to retain a level of certification required to progress from his year 12 level of studies into a university degree course, where the skills enjoyed by all parties could best be nurtured and further developed into the future.

The main difficulty this problem exposed; is that there is little background knowledge or experience in regards to digital cinema operations or small digital media business operations; and therefore, it was impossible for the training authority to effectively tailor a course that could qualify a student’s work, based on the current institutionalised education paradigms.  The result is learning outcomes that are achieved on a basis of compliance to an existing system, which is still largely not understood by the RTO provider and/or their representatives.  If the development and certification of knowledge is the foundation for which educational institutions were established, why is it the case that students forging knowledge become overlooked in terms of personal growth, but simultaneously showcased and politicised?  Is this at the expense of youth and other learning participants?

The MAC trust, established an operating model for learning and community service.

In 2010 we’ve found that it is not feasible for this learning environment to provide tuition to students beyond the school-based apprenticeship commitments, made at the formative stage.

Due to the heavy emphasis student’s place on the learning outcomes of their school-based apprenticeships, they are somewhat limited in their capacity to achieve the results typically needed to achieve a high VCE score.  They are not recognised for the excellence they may show outside of the classroom, and are therefore denied many of the opportunities given to their peers who focus entirely on classroom-based tuition.

Therefore further work is being undertaken to expand the operations of the Mansfield Armchair Cinema Trust, to incorporate an advertising agency, which aims to service the local community with media production and output. The broader media skills training will provide additional skills to these students, and seek to broaden the learning outcomes achieved by students engaged with the MAC Trust.

The most recent activities being undertaken as a constituent to this objective is the establishment of basic media production workflow process, and the delivery of a sophisticated ‘model’ campaign, which as of today has resulted in mid-six-figure gross sales income for one of the foundation level investors in the trust.  This sales outcome is in day 3 of its sales pipeline, within a campaign period of 3 months, and is expected to gross more than half a million dollars of gross revenue overall.  This format enables additional revenue streams to be attributed back to the foundation, which in-turn can utilise the funding to support HR growth, skills development, the establishment of non-school based traineeship business system and related operational development within an organisationally sustainable framework.

To outline the undertaking, the first project was focused upon sustainability, delivering sustainability solutions (specifically solar power) to the community, as a means to achieve the remunerative outcome that could fund this operational expansion, as required by some of the key individuals involved in establishing the cinema.  It also creates an opportunity to deliver them a new framework for continued learning opportunities.

Due to the number of individuals this undertaking requires, and the differentiated skills they would have to develop as part of a small team, it has been suggested that it will be difficult for educational institutions to engage the appropriate set of individuals / learning modules Or difficult to engage Educational Institutions?

On examining this issue, the problem lies in defining whether a sufficient level of knowledge has been gained by the student, and whether how this can be effectively qualified.  If no institution is capable of recognising the skills development of these students within a rural community, then at least two further aspects should be identified as potential risk factors;

Is it in the best interests of the students to pursue this type of School Based Apprenticeship?

Is there a problem within the Education Industry in relation to the granting of qualifications based on achievement of learning outcomes?

In a report compiled by the Rural and Regional Services and Development Committee to inquire into Retaining Young People in Rural Towns, 22 findings were identified by the report.   The report was designed to assist in the identification of factors that influenced youth when considering their future in association to their rural communities, and their continued residence within such communities.  The intention was to develop strategies and recommendations on how to increase the number of young people within this demographic to maintain residence within such communities.  By association, this report also infers responsibility overall to develop such individuals to full potential, by way of services and opportunities provided to youth WITHIN these communities, rather than neglecting the community as a whole by way of providing any such opportunities solely via relocation to urban communities.

Within the specified recommendations identified by this report, a number of the 22 findings are closely aligned to the objectives of The MAC Trust, and the difficulties experienced through its operational development;

“Finding 1: The development of high-speed internet access throughout rural andRegional Victoria will become increasingly important in providing education and employment opportunities for young Victorians in rural areas. The Committee recognises the increasing importance of these services for social wellbeing and the reduction of isolation”

The MAC Trust operates its business with close alignment to both Digital Media and Digital Communications Systems.  By association, this is implemented through the application and utility of Broadband internet for both Media Presentation and Media Production for a range of clients throughout the community.

Support is provided to The MAC Trust by way of internet.  This support is complex in nature, involving Internet based verbal, text and digital framework-based support activities.  Students use these support services to enhance learning outcomes and to seek knowledge as required undertaking tasks assigned by the business through the course of its activities.

“Finding 3: The most significant reasons for young rural Victorians to leave the community in which they were raised is to gain access to education and training, employment, or to experience urban and/or international lifestyles.”

The opportunities generated by The MAC Trust are well placed to allow skill development in an area which can lead to employment in regional areas.

“Finding 4: A large proportion of rural young Victorians wish to remain in a rural community.”

“Finding 5: The ability of rural young people to exercise their desire to remain in their rural community is closely aligned with the range of available educational and economic opportunities, and youth-appropriate services as well as community decision-making structures which include young people’s participation.”

“Finding 6: There exists a proportion of rural young people who remain in their rural community because of a lack of access to appropriate pathways into work or education and training opportunities of interest to them.”

“Finding 7: The most significant reasons for in-bound migration of young people to rural Victoria are: the positive community, lifestyle and environment attractions of these areas, for employment, and/or to settle into a long-term relationship.”

“Finding 9: Rural youth migration has negative outcomes for some rural communities, exacerbating problems associated with population decline such as the increased average age of many rural communities and the under-representation of young people in rural communities.”

“Finding 10: The decisions by rural young people to move can be influenced by negative perceptions about life in rural Victoria.”

“Finding 11: The Committee acknowledges the value of a diverse range of professional role models for young people in rural communities.”

“Finding 12: The Committee acknowledges the value for rural communities of maintaining links with young people from their area”

“Finding 13: Rural areas of Victoria have distinct geographical, social and economic characteristics. These characteristics often mean general policy processes fail to consider issues of distance and low population density, with negative impacts on service delivery and public administration. Greater attention is needed in policy planning and administration, to the specific needs and requirements of rural and regional areas of Victoria.”

“Finding 14: The Committee recognises the important role that ongoing infrastructure development in rural areas has on ensuring business growth, community and social development.”

“Finding 18: The Committee finds that Local Learning and Employment Networks are providing important connections and support mechanisms for rural communities on issues of education and employment.”

“Finding 20: The Victorian private sector represents the most significant source of employment for rural young people. Ongoing efforts to improve government services to, and reduce compliance costs on, rural businesses will have positive flow on effects to employment.”

“Finding 21: The Committee finds that there are negative perceptions held about the availability and quality of employment in rural Victoria. These perceptions serve as a barrier to the retention of young people, and inbound migration, for rural Victoria.”

Broadly speaking, there is a philosophical attitude held within our culture that those who work hard and gain skills should be recognised for their work, both financially and by certification.  In turn, these qualifications are becoming increasingly important within the corporate sector and further mandated by the Human Resources Sector through outsourced Employment Service by organisations seeking new talent.  In this case, if / when a course is defined surrounding this type of small business / media systems operation, the participants involved in defining this “new” method, will not be capable of becoming qualified within that field without undertaking coursework through latter years, that will serve primarily to qualify albeit providing related skills development, at the cost of several years overall.

Notwithstanding the diminishment that may occur between the present and such a time in the future; any event may further compound industry growth factors within innovation sectors of industry as this model serves in practice to“lock out” the innovators of an industry, in service for the educational sector who at the time were incapable of assisted them, especially during the inception of new industry developments; and unfortunately, this is not an isolated event.

As previously noted; the report by the Victorian Government (2006), entitled, “Inquiry into Retaining Young People in Rural Towns and Communities”, outlines clear decisive findings primarily recognising the  need to resolve these types of issues in society, for the benefit of society overall.  In small communities, no matter the location, innovation and the application of innovation fail to be recognised by institutionalised educational processes.  This in-turn results in a failure to provide the “student” with a level of certification required for professional development and personal capacity to participate “to full potential” within a community, for mutual benefit overall.

As such, this case is not specific to rural communities but would most likely be exhibited as a higher percentage when compared to population due to demographic limitations such as population density.

Once a new industry has been established, for example Internet Video Systems, there becomes a clear requirement to undertake studies throughout the pre-existing standardised framework; whilst in other pre-existing areas, there are already clear processes set-out, such as the apprenticeship system.  In the case of Internet Video Systems, the standards are still not really set, even though it is now possible to do a multimedia degree in broadband delivered video systems and business models.

In these modern times, through the advent of broadband internet communications, it is now plausible to suggest that no matter where in the world an individual is located, they are capable of communicating with others throughout the world, at any level of authority, knowledge or technical capacity, so long as the medium is capable of transferring a suitable level of communications between parties who are able to comprehend each-other, and interested in the content of the communications for further development overall

Summary

Much like the term “church” defines a group of people, not the building in which they form a community; education is also not so much about the buildings. Although the buildings are important, providing an environment dedicated to learning, research and personal development, they are not the only space where people define new knowledge and new professions; it is through the adaption of existing works and expertise development.  As such, and as exampled in this case; there is a clearly identified need to encourage innovative learning methods and the fulfilment of students to “full potential”, through the application of learning solutions to the innovative environments in which the principle learning takes place.

This model will form the grounds in which new benefits can be obtained, for individuals and the community as a whole.

There are ranges of fundamentally disparate elements, which are not effectively represented, in the current framework our current institutional learning environments utilise as core business systems for the delivery of qualifications. Yet, associated to this market segment, was in previous centuries a significant social schema of practical tutorial, latter rationalised in terms of apprenticeships.  Traditionally, these apprenticeships worked upon sciences of metal or woodwork, but throughout latter years, continued to include plumbing, electrical work and other “trades”.

In today’s market, there is a disruptive emergence of new trades, formed via the emergence of broadband and computing technology.  These are not traditional trades, but neither is they professions as defined by an educational degree. Rather, these are new areas of innovation, which continue to develop at a more rapid pace than what our current educational systems are capable of defining.

Expanding on this case study, these difficulties can be seen throughout our society.  As self-taught programmers or inventors invent products that build corporations, these people are then under qualified to operate within the organisations their works established or supported, due to setting the frameworks rather than ‘learning’ them through recognised channels.

And individuals qualified within one segment of expertise may want to migrate roles or change career paths, which in turn may require or benefit from retooling with new skills, on an educational basis.

The learning paradigm researched in this paper aims to deliver a method to leverage intellectual capital, the success of which our nation’s economic performance heavily depends.  Through the development, and most importantly recognition, of skills which can be gained outside of a classroom setting, new and innovative professions can develop more rapidly, allowing our nation to be more highly competitive, socially responsible and equal to all regardless of location, and overall leading more people to fulfilling lives in careers they are happy and effective in.  Through creating these opportunities, and recognising the skills learnt through such opportunities, we can shift our educational model to one, which is better geared towards lifelong learning.

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[1] http://www.dcimovies.com/

Sustainability and Innovation: A response to a JD

Sustainability is a significant term.  Nonetheless, the role is specific to environmental sustainability, on a sociological and economic sustainability context.

In the market, the “green” initiative has been an area of debate, conjecture and development for many, many years.  As media technologies have developed, green marketing initiatives have been refined and convayed in an increasingly narrow context.

In the 1970’s, melbournians where involved with many of environmental movements, including conference festival otherwise known as confest.  This festival has continued for many years, whilst I was younger I also attended with a significant troop of friends.

Many of the lead speakers within the current  environment, could be identified as “dark green” activists, as they often refuse to listen to science or claim to understand it, whilst talking about broad topics with little specification, with the best of intentions as they continue their activitism with a goal of healing the world from its evils.

It is a fact that our economic, social and political environment currently rely’s upon the use of non-renewable resources.  It is also a fact that these non-renewable resources are assisting Australia’s economic platform, as it continues to operate in a largely materialistic social environment, sustaining our cultures economic mechanisms; allowing us to be clothed, have shelter, be feed and have the opportunity of good health-care and the ability to support a family.

In the last 50 years, technology has made products much more available to consumers.  It is unlikely that retail economics will change dramaticially in the next 50 years.  Therefore, it is essential that we find better ways to use our resources and prosper in an increasingly international social-economic environment.

The science, intellectual capacity and development of professional methods to develop solutions for our societies, when considering environmental sustainability, could be beneficially labelled “light green”;  a term to describe the individual interested in creating solutions and actionable works, while still maintaining a good grip on the commercial mecahnics underpinning out society and methods to evolve it.

A History of Contribution

I find it difficult to remember the entire project’s I’ve been involved in overall, that’s why i’ve got this blog.  Nonetheless, here are some of the more recent ones.

Sustainability and E-Learning

In 2008, made an investment into an organisation called “Global Green Plan”.  The founders of the Global Green Plan, developed plans to establish a range of initiatives ranging from an educational curriculum established in Williamstown High School, through to the start-up works for local community centre, which was designed to provide a community engagement strategy, in-conjunction with the curriculum’s delivery.  Other plans and under-performing products included green bins, energy companies, carbon concepts, etc. etc.

I worked on the project freely for a number of months (about six months), investing cash into the project to pay their phone-bills, and to sponsor the attendance in the world sustainable buildings conference in 2008, where they needed promotional materials and copies of the curriculum printed, as well as assistance for representation at their booth.

The tasks I completed throughout the period ranged from strategic, business consulting works developing new economic models for the business (aiming to turn the business around, into a cash-flow positive position) to cleaning the williamstown customs house building, in an effort to get it ready to open; as well as web-development and video transcoding to initiate the build of an e-learning platform, marketing and promotions capability for the firm and its proposed membership revenue business system.

Soon after my investment FujiXerox invested into the business, culminating the collective works with an event where Dame Elizabeth Murdoch was announced as the patron of the Global Green Plan, as part of a broader school based event with speakers locally and remotely, with speakers such as Penny Wong and Isabel Lucas.  This event was also marketed in connection to a letter Dame Elizabeth wrote to Michelle Obama, requesting action on climate change.

As another consequence of this work, I held a consultation with Telstra Corporation, endavouring to produce a method for e-learning curriculum materials to be sponsored by Telstra, and for this platform to be made available to students, using a 24/7/365 wireless network card, integrated with the e-learning platform, as well as schools and the school based filter.  The development of this proposed platform is a work in progress.

Energy Technology and Transportation

In 2003, I purchased a Series 1, XJ6 jaguar the last car manufactured by the founder, with the specific intention of replacing the drive-train system with more recent, Hybrid Technologies.

Between roles, and during any other downtime periods, I researched technologies that could offer a suitable platform overall.

I found Wheel Motor Technology, being developed in the University of Queensland as well as other companies overseas.  Having had some experience with the CSIRO, I was aware of the battery based technology; however, I was also aware of the difficulties facing battery use in these environments, including; charge, tempreture, availability, recycling and non-renewable components used within the battery technology.  So, I started to look at ways to generate enough electricity, and regulate the power input.

This later led me to investigate ultra-capacitors and Micro-Turbine Engines.

Turbines are extremely efficient at the right speed.  They can also operate on a range of fuels, with relatively little modification.  However, it is not suitable to spin them up and down, with acceleration and de-acceleration.  Through the use of ultra capacitors, it would be possible to create a “power store”, where energy generated from the wheel motors, any heat-conversion and direct electricity produced from the proposed micro-turbine, could be used to power the vehicle.

As an effect, the turbine could then be computer controlled to operate at optimal efficiency, as required to power the drive train and maintain optimal charge in the ultra-capacitor array.  Through chance, I met a lady from the CSIR (south african equivalent to the CSIRO) who suggested they might have some micro-turbine units available for use on this project.   However the project never proceeded beyond these concepts.

Works were pursued with the US based LincVolt Project, who have been working with a South Australian company.  I spoke to this firm on several occasions, seeking to further investigate these concepts; however not much really happened.   Last time we spoke I was advised they were in the process of raising capital, which is a positive outcome for their works.

To summarise this experience, although I found advanced technologies that were capable, (with investment), to produce a conversion solution for existing vehicles; the commercial desire to create these forms of solutions for the existing vehicle market seems lacking in the local market.  New vehicles featuring technologies sourced from overseas will, most likely, be the course of least resistance for the introduction of more sustainably powered vehicles for the local market.

Portable power and storage

I became aware of Hydrogen Fuel Cells from an associated company called manhattern scientific.  The Company, based in the US had developed many patents for manufacturing Fuel Cells.  Further research in the area later found another company called Horizon Fuel Cell, who started their commercialiastion works selling fuel-cell toys.

I have been investigating the possibility of using fuel-cell technology in rural areas, as a replacement for standardised battery power.

Family have an “off the grid” farm in country Victoria.  The power system they use is based upon solar power, with a deep-cycle battery array, connected to an inverter.  The difficulty with this system, as it has been installed (by solar experts), is that the batteries are housed underneath the solar panels, in an outdoor environment.  Due to this, the battery life span is decreased; batteries are ideally stored in a controlled environment of about 20c.

Their farm, and many like it, has dam water.  Using an electrolizer and fuel-cell technology, is a plausable method to consider. The proces, would essentially use the solar panels to generate stored hydrogen, which can then be converted back to water (using fuel-cells) providing electricity at times where no solar power is directly available.

I have been discussing this concept with Horizon Fuel Cells, and we are working on a suitable solution to test this theorem.

In summary, this project aims to consider a suitable renewable solution for the storage of energy in the form of hydrogen.  In doing so, it is believed that the solution will both generate clean water and electricity, from a stored potential energy state.

Related to this work is additional research into LED and OLED based lighting systems, as well as other appliances that lower the overall use of energy in the household.

Similarly, heating and cooling systems are being researched with a friends father (who started bramar), at this time I have a particular interest in finding out more information, about the mechanisms and power requirements of heat-pump’s.

Urban Water Use

Melbourne has recently been through a property boom.  Our population has increased by between 800,000 and 900,000 people within the last ten years.  Having worked within the offices of one of the largest Victorian property developers, who has been a key party in the development of environmental leaders in Australia, I am astutely aware of the infrastructure implications this population growth has on the broader local territory.

Sometime in the start of 2006, an English committee was engaged from the UK, to advise Melbourne water on new water management and efficiency initiatives.  The leader for this Team is my partners direct reletive and, one day, while he swam in our pool, I was able to discuss some of my ideas in this area.

Bottled Water, and the export of water seemed like an unsuitable business for an environment struggling with a lack of water resources.  Post my discussion, the news article discussing their trip, featured a picture of the CTO for Melbourne water, drinking a bottle of Melbourne water, perhaps unrelated, nonetheless humorous.

I also have a idea, about the treatment and recapture of stormwater.  Through discussions with a local water manager, I became aware of the difficult issue of the water company apparently not being able to get an EPA license to treat storm water, in some environments.

With an increase of concrete, roofing and other systems for run-off into the storm-water. The produces an effect where less water soaks into the ground, as the concrete replaces the natural environment; a simultanious effect, caused by subdivision and other drivers caused by urbanisation; relates to humidity, as the mechanisms for precipitation within urban environments changes.  One key element includes the process where more water, being stored or moved to underground water-tight drainage systems, where it cannot re-articulate back into the local environmental system.  Another is the use of pre-existing swamp land and river areas, for urban housing, which drains into the other issue.

Water tanks provide a significant step towards responding to this issue, however as a renter I’m forced to watch my 50 year old fruit trees die in the yard, without any owner interest in implementing such technology.  To continue to find ways to respond to this issue, further work surrounding the opportunity to reclaim storm-water and its use within localised parks, gardens and council areas, seems like an ideal method to continue to improve efficiency of our storm-water grid, in association to environmental management.

However my ideas in this area continue to develop and solid solutions haven’t really been identified as yet, beyond the initial ideas.

Geographic Mapping

Councils seem to obtain information about trees, when ther’re scheduled to be taken down.  It is also my experience that older trees can become diseased.  It was my experience, when living in Balwyn, that a tree chopper (I know their called aborists) continually left me cards, offering to cut down my trees.  As a result of the successful work by the aborist around the local area, I developed a new initiatives I mapped into the e-learning project; (which was not further developed) was to do a tree census.

The concept of a “tree census” would be to provide a database of native flora, which can be used to more effectively manage the local flora population.  Trees assist with carbon, as well as precipitation.   When replacing trees with concrete, the environmental factors within the environment change.

I was recently paid to go and record on camera, the Natural Climate Change Conference.

This was brought together by the old Dean for mathematics, of Monash University.  He was fighting to get some form of public recognition for the findings of his work, related to some very specific elements of climate science.  With so much climate science in the media, it seemed that there were many experts who were not being effectively represented, due to their specific knowledge in the area; and, related specifications about the terminology, and the problems that related to each term, specifically.

Through his presentation, I learnt about solar flares and how they produce climate effects on the earth.  I also learnt about solar cycles.   Their discussion particularly related to the natural climate cycles, and new scientific findings in this area.

They were specific in their suggestions that urbanised areas create different environmental micro-climates, as opposed to broader “un-touched” environments.   Nonetheless, they were particularly frustrated, that the news publicised every possible environmental issue as an effect of climate change.  Climate change, however, is a very specific topic within a broader group of environment and sustainability issues.  Climate itself, is affected by these issues, but is not directly related to the poor use of un-renewable resources, clearing of forests, development of ecologically beneficial technology and all such aspects emboded within the context of environmental sustainability.

GreenTV

There is no sustainability TV Channel.  I’ve been working on one slowely, but it is taking time.   One of my clients / friends in Dubai wants to hold a Dubai Environmental Sustainability Film Festival which I’ve been assisting him with developing conceptually and operationally.

Dreamtime

Game Concept Overview

Dreamtime is a quest and/or puzzle orientated computer game, distributed on leading platforms such as PC, Xbox360, Nintendo Wii and Playstation 3 or the platforms that are created in the next generation.

The Dreamtime game, is proposed to be embodied as an adventure game.  The player creates a profile as a type of individual, representating a family and community member within a common Aboriginal community; and is presented with an immersive, story telling world where the users growth is governed by their ability to adapt and understand the environment around them.

The player starts within a community, and is required to learn key concepts concerning the lifestyle, beliefs and role they play in their tribal society as a contributor to the community.  Once initial challenges have been met, the player goes “walkabout”.  This offers the player an opportunity to visit, meet and get involved in other communities around Australia.

The Game-Play Challenges

In a manner not dissimilar to the iconic story orientated games of Kings Quest, Myth, Space Quest, Monkey Island, Legend of Zelda and Fable, the game Dreamtime, presents the player with an immersive world where they are required to successfully accomplish interactive stories, or tasks, that collectively contribute towards the game-players statistics and achievements in the game.  The game is progressively developed for the user, based on what they’ve already achieved in the game.  To begin with, simple aspects are available whilst in latter parts of the games storyline, more complex tasks or puzzles are opened up, requiring knowledge developed from prior accomplishments.

The Storyline

The Storyline will be developed through the participation and contributions of the Aboriginal society.  The setting is Australia, prior to European Settlement, where Aboriginal people were part of the land, living in a manner untouched by European values and influences.

Through the participation of Aboriginal communities across Australia, it is envisaged that the game will create a historically accurate, interactive, participatory environment where the dreamtime and culture of Aboriginal communities throughout Australia can be embrased by the world of game-players.

It is envisaged that the game will be delivered in a manner that provides staged presentations at key intervals of the players progress.  Within these stages, “dreamtime” stories would be presented to the user, representing the stories passed down by the generations of the real-world communities, in a way that assists the players’ progress in the game to the next level (of knowledge and gameplay).

Commercial concepts

Commercial Market

The game aims to be distributed internationally on a range of platforms.

The game would initially be distributed on PC and consoles, with extensions to the game concept being available on mobile gaming platforms. As the product’s scope is a game that provides character development based on the accomplishment of “dreamtime” story orientated puzzles, it is plausable to provide an online account where users can play on a range of devices, contributing to their overall  “gamer profile”, where statistics and achievements would be listed.

Content development and Research

Aboriginal people had different territories throughout Australia, where differentiated cultural aspects ensued.  Information pertaining to these individual cultures is somewhat available, however I am currently unsure as to whether the relevent information is available in a suitable format for use over the entire, potential scope of the project.

In order to fairly and effectively develop an archive of knowledge that can be used to generate game-play elements, Aboriginal communities across Australia should be engaged to assist by providing the stories and cultural learnings that will make up the game and the gameplay lifecycle.  Using modern technology, it is viable to produce a gaming environment that can be extended with content downloads, after the title has been released to the market.  Nonetheless, the broad functionality of the game needs to be published within the initial content package, embodied within the titles software.

Inorder to effectively document and aquire cultural information, it is suggested that the community is engaged and content acquisition is managed, by a team.  This team would be responsible for accumulating stories, environmental information and other anthropological data as required by a commercial game development team/s, to turn the dreamtime stories and cultural information into an interactive gaming world.

Corporate Formulation

The Title is designed to assist the Aboriginal people of Australia, and their assistance will be crucial to the success of the game, through the collection of information for the manufacture of the gaming environmnet.  In Return for developing a successful game, it is envisaged that a Not for Profit (NFP) entity would be established.

As this not-for-profit entity develops, and as the game becomes commercially lucrative – it is envisaged that this NFP entity would transition from an initial purpose of collecting and holding copywrite for the cultural information gained from throughout the community, towards a new operational business involving investments into Aboriginal Communities for the purpose of exposing its native culture to world markets. This proposed firm, would manage licensing revenues by investing in and contributions towards the on-going economic support for ensuring Aboriginal culture remains a “living” culture.   I would like to see funds put towards the benefit of aboriginal communities in a way that brings about a ubiquity in aboriginal culture and what the aboriginal people, felt was most important.  Nonetheless, the game must provide a satisfactory commercial return for investors and continued development; and, it will take a lot of good work to make this successful.

Game Engineering Concept

The Game engine needs to be able to represent 3-dimentional representations of geographic territories, at a range of levels.  A user should be able to browse Australia as a whole; identifying which specific territory they wish to further investigate while, upon selection, also providing the capacity to interact with a local environment in a first-person perspective.

The Game Engine developed should be made in such a way that it is extendable, with additional content modules.  These modules should use a standardised specification, as to provide the opportunity for contributions to the overall environment.  Althought the initial focus is Australia and the Aboriginal culture, it is envisaged that upon success the concept could be more broadly applied to other territories around the world where indigenous cultures are less ubiquitous in modern-day lifestyle and communications.  Internet access will be a key ingredient in the use of this platform, as it provides the game a method to extend the world and its incorporated “dreamtime” stories, as they become available; and, as funding continues to become available through the sale of game, for further development.

An Immersive Environment

Story telling is also a great art harboured within the creative film industry.  I am continuing to consider how filmmakers and game makers could work together on this project, to provide a suitably immersive “dreamtime” environment.  It is key to the game, that it looks immaculate, in its visual presentation.  There are significant opportunities to also immerse traditional songs and other audio content as part of the experience.

Advanced gameplay and dreamtime puzzles

Almost every concept found within a culture can be described and/or represented to a player as a puzzle.  By associating this concept to “dreamtime” stories, the cultural learnings of the Aboriginal people, would be captured from participating groups, and converted into game-play aspects.  A good game ensures the player feels forfilled throughout the process of playing it, achieving goal, and moving to a new “level”.  In this case, the gameplay is embodied within the story, which has some form of learning outcome found through interaction.

Game Developers are expertly trained at manufacturing gaming environments, and increasingly visual art.  However game developers will require content, and a process for acceptance is also envisaged to be necessary to ensure the output is not misrepresentatal to the origin of the story, in a way that misguided.

Economic Effect

It is envisaged that this title, embodying the subject matter effectively in a way that can be successfully marketed to the world, would significantly benefit the Aboriginal culture and our modern understanding of that culture, and its representation in international markets.  This historical platform of traditional Australia, could change opinions of Australia in a global market.  Sorry, is an important word, however ensuring Aboriginal Culture remains a Living counterpart to the Australian Presence, is much more important.

Film and Social Contributions

The research project will present an opportunity to produce TV or film orientated content, surrounding the production of the game.  It is also envisaged that locals could be offered a range of opportunities to participate in the production, providing a range of additional training opportunities in the process.

 

 

Related Marketing Concepts

It is envisaged that the game will include a number of cinemagraphic scenes, describing context and associted immersive scenes.

Industry Participation

There is a title called “earth”, which was produced with the assistance of advertising agencies and brands around the world, which was then freely distributed.  Although the objective is not to freely distribute the principle output of this project; there is likely an opportunity to present branding and sponsorship support in assocation to the games software environment, but not within the game itself.  Any brands and/or corporations known to be contributing to the Game would be rewarded with brand assocaition, to a game that attempts to bring to life indigenous culture.  Therefore, as a method for brands, and industry to engage a commercial opportunity to support the community; it is envisaged that this project will provide a palletable opportunity.  This is especially the case if and as a successful community development strategy takes form, in relation to the previously mentioned NFP Structure.

A Collaborative Work

The commercialisation strategy ideally provides a framework for wide-spread participation; in-turn, creating a brand that can be cross-marketed, and promoted across a diverse range of Australian and international groups.

As referenced earlier, one of the technical objectives is to build and/or use a game-engine, designed to provide the opportunity for modular development.  Through the application of a modular development environment, with a relevant certification process; the commercial method may lend itself to distributed development, with a variety of development agencies.

Technology and Potential Applications (other than the “dreamtime” game)

There is potential for the body of work to be used in education environments and other spaces where immersive environments can be displayed.  An example would be a digital planetarium or lecture theatre with digital projector; where the application could be modified to suit an instructor-led tutorial or exhibit.

Another potential application is the development of a framework for delivering a historical, interactive video application that compiles and represents content in a mapping orientated manner.  Through the development of a computer game, a computer rendered environment would be produced that may be used for a variety of applications, at a range of complexity levels.

Another idea, is that it may be produced in a manner that provides the means to string-together stories using basic text-orientated strings (ie: XML) that uses a language or XML Schema, designed to allow the production of a story, based on referencing a group of objects, rules and linear gameplay processes. However, I am not sure if this is similar to existing game development processes.  In such a design, it would be envisaged that the elements produced would be archived in a database structure for application and re-application into a range of environments.  This mechanism is envisaged to be similar to the method used for second-life, however considerably different in the quality of rendering; and commercially different by instituting a process of validation prior to application within any applicable game environment.

In summary: I think this is a great idea that deserves support.  If you are able to support the project, please do not hesitate to contact me

Telephony over IP – TOIP

VOIP is now beginning.  TOIP – I see as the next step, Telco’s offering a new type of number, and similar to the numbers provided for Home, Business and Mobile.  A TOIP Phone number would be connected via an “enabled” internet connection, and a consumer may connect via their computer device, a standard household telephone enabled with a suitable adapter or a new type of phone which may connect via Ethernet or other types of broadband technology.    The Primary format change between TOIP and POTS (Plain old Telephone Service) is that a TOIP Address would have greater flexibility to offer dynamic “features”.  Such as Global Roaming, Document Transmission, Video Conferencing Standards, and a dynamic web based interface.   Discussion on this topic is currently being published at the Australian Communications Authority Web-Site.   However if it were to begin, I would think an international organisation of Telecommunications companies would have to produce the “standard”, I also believe some work in this area has been initiated already.

Ethics and IBank – A Vision for Information Security in the year 2000

This document was originally written prior to the basedrive project.  It has been slightly edited to remove the worst grammatical mistakes.

Things have developed since, however at a very youthful age, these were the ambitions and motivations for what became the basedrive project – a learning experience about the poorer manufactured errors in a singular management hierarchy for security infrastructure.  Nonetheless, this was undertaken in very early times, considering internet technology at that stage. A Vision, at the very least.  A bit mad perhaps, but nonetheless.

Ethical Developmental Paper

circa June 2000

Definitions:

Communication,  1. The action of communicating. Now rare of material things. 2. The imparting, conveying or exchange or ideas, knowledge, etc

Language,  1. words and the methods of combining them for the expression of thought.   2. the phraseology or terms of a science, art, profession, etc., or of a class.  3.  a community having the same form of speech, a nation.

Network, 1. work in which threads, wires, or the like, are arranged in the form of a net.  2.  a piece of work having this form.  b.  of structures is animals and plants. c.  a complex system of rivers, canals, railways, wireless transmitting station, etc.

Source:  “the shorter Oxford English dictionary, vol 1&2, Oxford, 1983”

Information, 1.

noun

1.	knowledge communicated or received concerning a particular fact or circumstance; news: information concerning a crime.

2.	knowledge gained through study, communication, research, instruction, etc.; factual data: His wealth of general information is amazing.

3.	the act or fact of informing.

The Digital Language Landscape

In order for a society to develop it must effectively manage, store and communicate information. This has been achieved by the evolution of languages.  Throughout their avenues of expression, the digital language currently attains the virtues of a Universally Translatable Machine Communication Language.

Through the use of the Digital Language, any & all other languages have or are being translated, and then integrated to the matrix of information available within a globally networked communications environment.

Although this Web of Data, requires multiple layers of translation data, the eventual Goals of this evolving Globally networked Communications Structure, would be for it to Transact Requests, with minimal Input Requirements, at an efficiency never before available to the world as we know it.

The Machine – Future Tasks.

The world as the public knows it, is currently battling many mass demographic diseases & negative outcome generated from past sociological developments.  Although the Cure for such diseases can be attained via future developments, the Processes required throughout any-such “fix” can only be advanced through the development of more effective communication structures.

Medical advances – Digitally Medical

Through the development of Digitally networked Devices, medical tools associated to digitally translated knowledge databases will drive Input/output devices to further identify diseases at a molecular levels, enabling additional procedures whereby such diseases can be removed utilising technologies,

Media Delivery – Social Education Forum

Remote Area’s

Traditionally, remote & country Living has been associated to being disconnected to the culture of more densely populated areas and their communication structures enabling the vast plethora of media delivery.  However with digitally enabled Network Delivery, Remote area’s can reap the rewards of Visual, Audio & Text Media Delivery.  This will in turn enable a Learning Curve associated to the requirements determined by the user.  Theoretically, Internet Media Delivery Networks have the capability to enhance the Educational Curve of the population through a basis of Availability.

Throughout the ages of socialogical growth, availability of learned information has been restricted to economic, social & other demographic rationalisms.  Through the use of digital Networks, the Connectivity associated Population can access archives of Television Programming,

Language

The Sociological Requirements for Effective Communication Networks.

As global societies develop, that is societies & communities that have little to no geographical barriers to development, languages & communication structures must be developed to adhere to pre-defined cultural, social & legal requirements.

Prior to the development of the global public digital network – internet, social structures & individuals daily activities were developed within the barriers of physical presence & associated communication requirements (Short Comings).

The global barriers has been significantly removed through the development & use of Internet.

Multiple data language structures can exist on the Internet Infrastructure, these will provide consumers with network or communication structure process differentiation.

However all networks must process any such distribution and storage of communicated assets (information) in an effective manner; The language then has the ability to efficiently be communicated throughout a sociologically defined “networked” environment.

Networks provide creative solutions that empower the evolution of society. The integration of a successful network is dependant on, the availability, financial security, and time efficiency provided by it services.

The networks communication process must enable the access of a larger, sociological environment that will increase the attainability of information.

Networks also enrich our ability to attain knowledge by recording information and organising the widespread facilitation of communicating or advertising socially relevant information or creative material.

This is where the association to the use and development of languages becomes involved.  When effective networks are created, the demand can be pre-determined by the services it can effectively provide.

Communication networks demand the association of multiple exterior services providers to internally measure the networks advantages.

This process co-efficiently create further demands for education, simultaneously facilitating the networks ability to develop, creating communication solutions, that then accelerate the development of other languages…. creating evolution……

Most current storage networks rely on computerised information systems. Stand alone Computer are becoming significantly outdated as the electronically networked society develops.

Internet technology is now a requirement of the personal computer market.

Further advances in personal computer technology are becoming a largely secondary concern due to the predominate focus market focus on the Internet.

However, due to the comparative expense and product complications of the Internet network, large market “gaps” are becoming apparent.

The personal computer workstation is still effectively designed to function on a stand alone basis.

It depends on the access and storage of information locally in preference to facilities available on exterior networks, ie. Internet.

The personally created, files or documents can be irreplaceable, and the possibility of misplacing or losing this stored data can result in unjustifiable personal burden and stress.

The current system orientation also influences the communication and computer based communities, in creating “advanced” storage media that continually fail to protect distribution and exploitation of stored and communication based resources.

The sectors of commerce producing or utilising these interrelated products and services are now forced to operate in an environment where ineffective information security solutions are continually breached.

Due to this structurally pre-determined liability; companies and individuals have the internal obligation to predict an estimation of financial loss, likely to occur due to current inadequate systems accepted throughout; created, by current problematic circumstances that in themselves jeopardising this environment due to these ineffective security conditions.

There are countless ways our lives are affected by these primitive inefficiencies.

One of the consequences that produces the most socially disturbing effects, is the collective requirement to primarily focus on personal intellectual protection, before any validation of personal creativity can be assured to be endorsed.

This initial obligation, stagnates the implementation of otherwise warrantable endeavours worthy of validation and personal endorsement.

We as a society are forced to co-exists in this environment where pro-active individuals are supporting the commercial worth or value and production of goods, services and resources, whilst simultaneously created fundamental avenues for illegal and illegitimate use and distribution creating sectors of single directional transactions.

As such, there is a percentage of “market loss”.  This could be significant curved by the implementation of a conglomerated communication network. This network would be designed to know all associated variables produced when any communication or transaction is performed internally within.

Protective security mechanisms are the foremost issue in any information storage network.

Securing personally stored information in a worldwide platform, seems enchanting. However the creation of a platform that offers its users total assurance of information safety, network security, and product versatility, if foreseeable.

Welcome to the information storage world I currently call “ibank”. It exists as a new worldwide information protocol, that is designed to be totally integrated throughout the next generation of electronic information access – communication era.

This protocol will be universally understood throughout the computerised communication world.

The “database language”, is designed to manifest a state of total network security. Enabling the eventually implementation, of a democratically based international government, empowered by the rule of communication and information systems.

This preposed organisation would be recognised as the world’s first legally governing international body, controlling the use of communication, intellectual properties and electronic information access.

This government would work in co-operation, with all involved countries and territories to develop internationally recognised laws, for the specific use over the ibank “network”.

The initial creation of an “ibank” legislative council, would specifically orientated this network towards the eventual development of this as yet non existent internationally governing body.

This platform will be designed to provide absolute protection to the individual, for all network related matters.

The rights and privileges available on this network must first be accredited by governing body before it is able to connect as a “ibank” network products or service.

All individuals must agree to the legal contracts provided upon membership, only then can any access to the “ibank” network be commissioned.

This is another network integrated feature, designed to enable the protection of the users freedom and rights on the “ibank” network.  A specifically designed legal system is also preposed to be created and integrated into the network.

It would also help to ensure the protection of individual from intellectual, technological, and communication based crimes.

However I would suggest that all changes for “ibank laws” should be democratically voted in by the users, possibly via the network’s user account system.

Ibank is designed to be integrated into the world’s electronic information exchanges.

Via the “ibank” network, access to worldwide product and service industries, are more easily attainable, because of this universally accessible environment.

The “ibank” environmental interface is visually defined by the individual. This feature is designed to facilitate the needs of all individuals.

The personal “ibank” information network, allows the account holding user to enter the worldwide electronic communication market, this personal account system securely manufactures a monitoring system to also secure the “ibank” network environment.

use financial transactions we relay upon, to securely communicating information, and to database personally relevant materials in universally accessible location.

This idealistic aim is to in the most efficient way possible. These systems are inefficient, as they are only of use to the total user base owner or owners of the system or networks proprietor to provide superior security and efficiency.

This preposed information management system, to be presently referred to as “ibank”, I  be developed to provide a secure information management platform, for individuals and companies to store and transact information.

Currently individuals store .

Both the financial and informational culturally created asset types’ entities are known to be prerequisites for social individuality and the recognition of social positioning materialistic existence and circumstantial certification for characteristically evaluated events.

This socially indispensable presence existing with such prevalence in our culture, demonstrates the necessity of such entities, currently existing as the primary form of payment and personal “worth”, is totally dependant on security systems in place during the time the individual has “ownership” of such “funds” displayed during means of transactions.

Knowledge, and the communicative version we call information, defines a unique value of the individual, filling a sociological gap perceivably untouched by any other personal entity existing in our society today.

This sociological descriptive tool used to develop communicative understanding, fundamentally necessitates the protection of intellectual “properties”.

The power it gives the individual and the larger environment, possibly benefiting from any personal creativity again creates a need for a totally secure platform where the user is the primary concern.

Upholding the individuals right to express ones’ theories, and to be heard with due acknowledgment of originality, and ownership of intellectual properties.

To be dually commended for the advancements in community knowledge by defining the individual and protecting the “property” interests created by intellectual means, protected by law.

To eradicate exploitation of the individual by means of misappropriating true and/or original person or person’s involved in primary concept and/or development, also to disqualify current structural weakness creating unnecessary risk, of foreign entities gaining undeserved acknowledgments for intellectual properties attained by fraudulent means, ie.

Stolen for reasons of greed of profit.

The ibank information network is designed to help facilitate the creation of a sociological environment where respect is of upmost importance, true intellectual property is recorded to the creator, not the advertiser. the ibank network should uphold these basic understandable “values” in a format better available than currently existing.

The ibank is a secure personal information database tool, available to anybody and every body who uses computers and would like any of the added benefits this product has to offer.

Access to this network must be charged at a negligible fee, with the predominate income becoming attained by percentages of the transactions associated with the distribution of affiliated products and services.

Additional account payments would be applicable for “better” accounts. ie.

-       Larger file storage space, optional network features, accessibility options (mobile network, overseas), etc.

This product, ibank, is aimed at changing the present concepts of computerised information storage and information networks. To create a worldwide information storage platform that will encourage true competition, by the coordination of all personal research efforts to attain common worldwide goals.

This network must be efficiently secure. All information stored on this network must be easily attainable to all appropriate users via a simplistically logical visually user orientated, software interface.

It will also secure entitled financial income to the business involved, by assuring customer security and billing for any such information purchases or transactions via the ibank network.

The primary aim is to provide a highly efficient and affective information accessing and storage facility.

This in turn creates an affective information storage network, designed specifically for commercial “online” integration, for better customer targeting and efficient market integration whilst securing absolute privacy.

Product outline

The ibank system preposed is designed to be released in  stage form.

First stage should incorporate the following facilities

Totally “online” file storage facility

This is aimed at facilitating the file storage needs of the individual account holder.

The user defines a storage space is allocated on the ibank network enabling the user the facility to store their personally created files in a universally attainable place.

This is a primary facility of the “ibank” network.  ibank file storage space provides absolute privacy and a permanent file tagging encryption code to ensure the network file security.

• document files
• graphic files
• workstation backup’s
• user’s  personal account information incorporating
• the ibank diary
• the ibank security system
• users integrated service providers (banks, telecommunications, etc)

ibank account diary

Address book information such as;

email addresses

phone and fax numbers

mailing addresses

ibank account holders, personal security system

Accessing procedures

hardware interface smartcard “key”

personally serial numbered credit card sized cd. for initial system contact (only necessary for full account access)

personal “user name” and “password”

ibank network usage history and account accessing privilege listings “d.n.s” style accessing history of all ibank account holders actions whilst online Other network members that have accessed your account listing’s of ibank users you have certified for specific privileges in your personal account

Total security management system incorporating; secure account opening procedures incorporating hardware key’s and security software orientation operating throughout the network.

These are viewed as crucially important initial steps, to be designed for total security and to gain market trust and loyalty. This network must be known as the most secure place one can store their information. This will create the foundations for “ibank” to be the next technological revolution.